The Conventions of a Teaser Trailer

• Usually between 30-60 seconds long.
• Extremely fast-paced editing, especially in the middle of the teaser trailer, so as not to give too much of the narrative away.
• Generally released long before the film, so the audience are effectively 'teased.' This means that the release date is usually vague, e.g. 'coming soon' or 'this summer.' Date (if release date is shown as a season) is usually reflective of the film genre, e.g. 'This Winter' = horror movie, etc.
• Usually contain little footage from the film, if any. Some teaser trailers are created before any scenes have even been filmed (e.g. The Da Vinci Code).
• Since the proliferation of the Internet, teaser trailers are more often released online than before. although mainly appear in movie theatres.
• Most teaser trailers are created for mainstream, high budget films - not considered necessary for a film to release a teaser trailer beforehand.