The Conventions of a Poster

• Used to intrigue the audience, therefore has to captivate with an interesting/captivating image.
• Sartorial codes/symbols used in order to help the audience understand the film's genre more effectively. This allows the correct audience to be targeted.
• Film's title shown in large font so it's more memorable to the audience
• Includes the film's tagline which is usually a pun/play on words relating to the film's narrative.
• Date usually included, or else a vague idea of when the film will be released, e.g. 'This Fall.' This depends on when the poster is used to promote the film, i.e. close to release of film or sometime in the future respectively.
• Main information such as producers, production/distribution companies and cast are included in small font so as not to draw attention to them. Used so most of the attention is on the main image.